Friday, September 23, 2011

Apple keeps its customers in line(s)

Once again, Apple draws huge crowds to their grand opening of China’s biggest Apple Retail Store in Shanghai. Click the link to see the pictures.

What can we learn from this?

I used to ask business owners if their customers were so loyal that they would tattoo the name of their company on their bodies. People laughed. Then I directed their attention to Harley Davidson. Now THAT's customer loyalty.

Today when I want to talk about customer loyalty, I point to Apple. They get huge lines for most everything they do. Who else draws lines most every time they debut a product or open a store? Wouldn't you kill for customers like that? Well here's how you get that kind of customer loyalty.

If you want your customers to be passionate about your goods or your services, then you have to be passionate about providing your customers with the ver best. If you want your customers to to be fanatically loyal to you then you need to be loyal to them in everything you do.

It's hard to do. It's crucial that you do it. Apple doesn't GET loyal and passionate customers, Apple earns them. Take a look at your customers. You always get the customers you deserve. If you don't like your customers, you need to stop blaming them and you need to start working on you.

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