Friday, September 23, 2011

Constant consistency

Here’s the thing about Apple’s “recent” success. 
It isn’t recent. 
The only thing that has changed are some numbers. Some big numbers: largest company in the world, second most profitable company in the world, most profitable retail stores in the world, best-selling smart phone, second best-selling smart phone, best-selling tablet computer, etc. 
Other numbers have not changed: customer satisfaction, customer loyalty, consumer ratings, etc.
Man oh man, is that analysis spot on.

Do you have a philosophy and a plan that will be just as good and just as relevant ten years from now as it is today?

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