Tuesday, October 25, 2011

The Definition of Innovation

Many people don't understand the definition of "innovation". Innovation is not measured by the "newness" of its parts, but by the newness of how those parts are used.

The person who figured out how to make fire by rubbing two sticks together did not discover sticks. He did not discover fire. He just took something old and used it in a new, in a different way. THAT is innovation. And what Steve Jobs did was innovation too.

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