Last week was a huge week for Apple. First the iPhone 4S was unveiled and met with criticism that it wasn't an iPhone 5. Then Steve Jobs passed away. Then Apple and its wireless providers shattered previous records by pre-selling a million of the "disappointing" iPhone 4Ss on Friday. One thing that didn't seem to get the attention it deserves is the iPhone 3GS.
Not sure I would say that a free 3GS was THE big news, but it was very big news indeed. At $49 dollars, the 27 month old iPhone 3GS was the second best selling smart phone in the world. Now its free. Expect the 3GS to continue to be popular.But, the big news is that people can get an iOS smartphone for free with a two-year contract with the iPhone 3GS.
That's all well and good. But the big news is that with Apples high satisfaction numbers, with Apple's high retention ratings, those who buy an Apple product - any Apple product - may never want to buy anything else ever again.